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Pet products. (marketing) (Product Marketing)

By Pecen, Michael
Publication: Do-It-Yourself Retailing
Date: Wednesday, February 1 1995

Hardware and home improvement stores have begun to stock pet food on their shelves to encourage customers to return to their stores. The idea of selling pet products developed as store owners realized that these producst were an ideal companion to the pet supplies that were also sold in their stores. Store owners have also found a higher profit margin in pet products, but they also make sure to carry only known brands that are available only from pet stores.

While outdoor power equipment repair or tool rental can reap profits for some home improvement retailers, they aren't everyon

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