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Young Employees' Sense of Entitlement

Friday, January 11 2008
mkraus_80
Mike Kraus

I have recently developed a heightened awareness of the overblown sense of professional self-worth among youngsters (the 18-30 age group). This sense of entitlement -- the assumption that they should get more money, have more responsibility, move to a bigger office, or be given a loftier title -- is especially prevalent in retail, restaurants, and other businesses that rely on a young workforce. But this attitude is also in evidence in other industries and throughout the corporate world. 

The most recent experience to bring this phenomenon to light was with a young man who is working for a company with which I'm doing consulting work. He has no prior experience in his position, but believes he should be a director and have his own office. He demands in emails to me that I get back to him on his issues and give him my deadlines as to when I will accomplish my tasks. His business manner is not suited to his position within the company and his professional expectations are out of line with his skills and experience.

I'm a big believer in recognizing talent, but I'm also a realist when it comes to running a business. And this demanding employee will be getting a lesson as to how business works and how you don't get something for nothing. 

Previous generations expected to work hard, and we persevered, and we knew that you had to prove yourself first to get rewarded. It doesn't work the other way around. Yet these youngsters believe they should get rewarded without having to prove themselves.

What, then, is the best management approach to this segment of the workforce -- one that we need in all our businesses, but that can also present such challenges to a generation accustomed to a different worth ethic?

THE REAL WORLD RETAILING TAKEAWAY
It's about them playing for pay, not about you paying for play. They have to do the work and excel in order to get a raise. It's not about you giving them a raise and then them working harder. It's that whole entitlement thing.

For business owners, especially in retail, I've seen way too many employees hold employers hostage. "Pay me more or I'm quitting" is a common phrase uttered in stores everywhere.

Let them quit. Don't let employees get the upper hand. Employees who demand more money without first wanting to prove themselves aren't worth having on the team.

When you're faced with the situation, do the following:

  • Understand why the employee is asking for more money. Do they deserve it because they're an extraordinary employee? Or are they holding you hostage because they can go to another store and make more money? Ask them.

  • Set an action plan for the employee. If the employee is someone you value, then set up an action plan that allows the employee to make more money while allowing you to ensure the employee accomplishes what you need him or her to accomplish. What additional responsibilities would you like them to take off your plate? Are there specific sales goals you'd like to achieve? Can they oversee the process to properly open and close the store? There are a million daily tasks or special projects you can have them do to lessen your burden of running the business. Set an action of plan of what they need to do and how they will be measured, and then a set a date for a performance review. You'll give them a raise provided they meet the goals.

  • Draw the line. Certain employees will ask and ask and ask and ask. If you give in once, then they have the upper hand. So don't give in. Ever. Make sure any deal is fair and equitable, and works in line with your best interests as a business owner. Sometimes, when employees continue to ask, you need to shut them down. It's the only way they'll truly understand that no means no. And an employee who continually demands more isn't worth having on the team as they only breed discontent among other employees -- they poison other employees and before you know it, you have a mutiny on your hands. I've seen it happen too many times.

The intent here isn't to paint this type of employee as the "bad person" but simply to offer some suggestions on how to deal with that employee who always feels entitled. We'll all come across one or more of them in our careers, so we need to know how to deal with them.

How are you dealing with employee entitlement issues?

Latest Comments

I enjoyed reading your post, and, hands down, completely agree with you. I agree that the youngsters these days do have a 'you owe me' attitude and seem to feel like world owed them something. I with you. It is our responsibility as business owners to be prepared and aware of the realities we will have to face. This issue is just such a reality we want to address but probably could conceive of an ethical way of how to deal with it. Will this post is it. Don't pass up such good information...read it. Thands for sharing the knowledge.

Comment By: Ralph Syiers  |  1/16/08 at 7:47 PM Young Employees' Sense of Entitlement

In working with a client, we followed the protocol as I suggested in my post. And now the time is here to review the employee's progress on their action plan. Stay tuned for an update on how it worked (or didn't) and how the employee's expectations changed (or didn't).

Comment By: Mike Kraus  |  1/18/08 at 7:47 AM Young Employees' Sense of Entitlement

When I was a brand new pizza store manager I was greeted with insubordination on my first day. I asked the tallest employee to dust above a wall clock where I had noticed flour accumulating. This was absolutely within his job description. As the evening went I, I repeated the instruction a couple more times ... each time in front of witnesses. When we were about to close up I asked him why he hadn't done it. He said he couldn't reach it. This was patently false, but I let the lie slide. The next morning I brought a sturdy step-ladder in for him to use. This time, looking for a confrontation, he said he didn't want to do it. I calmly made it a direct order because I sensed that he was trying to intimidate me with his size. Then I went home, leaving the assistant manager to run the store. I wasn't scheduled to be present then, but I felt like I needed to follow through on this matter. On arrival the following morning, I noticed that he still had not complied. Looking over the logs I noted that we had been overstaffed for most of the evening, even though we had taken 'a late' on a 3-pie hour. Obviously he had had plenty of time to do the work and that ladder had taken away his excuse. So I prepared his termination papers and, when he showed up for work a half an hour later (and about 15 minutes late), called him into my cubby hole of an office, remained seated and defenseless, left him standing (absolutely the wrong staging had I been intimidated) and fired him on the spot. It was my third day as manager. Ever. His sister quit the following day. At the time, the store was already short-staffed and that particular job description was now vacant. Normally I would not fire someone unless I already had their replacement trained to fill the slot without interruption ... but this dismissal couldn't wait. The 6 remaining members of the crew stepped up to bat and we never missed a beat. Later, one by one and privately, they came and thanked me for standing up to this bully. They said that the former managers had fired him a couple times, but always brought him back -- and they asked me not to. That was never my intention ... I don't fire the same man twice. By Monday, I had filled both those vacancies and added two more. They blamed his attitude for keeping sales (and their earnings) down. They thought he was stealing from their tip boxes. Later, I asked an experience driver about this and he reported that the thefts had stopped. I've got to believe that. The day I walked into the store, we were two weeks from the end of that accounting period. There were 8 employees, myself and the poorest assistant manager I've ever seen. Over the course of the next full accounting period of 4 weeks, we earned the 2nd highest product & service award the company had to offer ... even though a new driver shanked it at the door with one of the mystery customers.* We also we quadrupled the staff ... with everyone trained to at least two positions. I was losing one young man to the Marines but our store was hitting record sales at the same time that all the surrounding stores were taking a dip of 4-7%. We beat the grand-opening sales ... and that's saying something. The take-away? Don't be afraid to fire people who have earned it. Don't be afraid to reward those who earn it, too. Use the stick AND the carrot. Reward competence (only) and that is what your people will give you. My drivers were making money, the store was making money, the CSR's were getting all the hours they wanted, plus a little. Pretty much everybody was happy except that assistant manager ... who I refused to promote until she learned her job well enough to warrant the expense of sending her, on full salary charged to the store, to pizza college. Manage. *He dishonored a (falsely) claimed late delivery. Company policy is to honor all falsely claimed lates (there is still profit in the pizza and there is NO profit in losing the customer entirely ... customer acquisition costs being what they are) and to volunteer all genuine late deliveries rather than wait for the customer to request that the delivery guarantee be honored. In this way, a poor delivery is actually a way to "WOW" the customer. ALWAYS go for the "wow!".

Comment By: BillinDetroit  |  2/1/08 at 10:23 PM Young Employees' Sense of Entitlement
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