Wyndham to launch new spa concept

Five decades after the birth of the Wyndham-owned Golden Door spa in Escondido, Calif., Wyndham International is launching a new exclusive spa concept inspired by its original. Sasura--A Spa Experience by Golden Door will expand Golden Door's life-enhancing philosophy through boutique spa settings at a selection of Wyndham's properties. The Wyndham Buttes Resort in Tempe, Ariz., will unveil the first Sasura spa in July 2005, with plans for new Sasura spas to be introduced in select properties over the next ten years. "This compelling new spa concept speaks to the needs of a growing generation of spa connoisseurs who are seeking accessible and differentiated spa experiences in an upscale setting," said Fred J. Kleisner, chairman, president and CEO, in a statement. "The launch of Sasura broadens the reach of our premier Golden Door brand beyond our luxury properties, while retaining the exclusivity that guests have come to associate with the original Golden Door." Named for the Japanese term for "massage stroke," Sasura is for travelers seeking short getaways or single treatments slipped into busy schedules.