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Forever 21 forever bans fur

After a second year of boycotting, campaigning and publicly demonstrating, PETA received a letter from representatives at specialty retailer Forever 21 stating that the company would no longer offer rabbit-fur clothing. The letter from Senior Vice President Lawrence Meyer dated Nov. 30 states that the

company has removed all existing fur garments from its stores and is placing no further orders for authentic fur. "There will be no fur in our stores after Dec. 31, 2004," wrote Meyer.

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