- Mother-Owned Companies
According to an article in the February/March issue of Pink Magazine , women are launching businesses at twice the rate of men. In fact, the ......
- Insurance Basics: Individual vs. Group Insurance
There are key differences between individual and group insurance plans. Individual health insurance plans were designed to provide insurance to unemployed or self-employed persons not ......
- How is your Commute?
There are lots of benefits to running a home-based business, but one that isn't talked about all that much is the absence of a work ......
- Proper limits on ads
Americans like things big, and our large portions and affinity for conspicuous consumption are contributing to our ever-expanding waistlines. However, a little-discussed fact is that ......
- Embracing diversity
HEADNOTE Managing a multicultural tenant mix requires new service strategies A resident in an ethnically-diverse residential complex walked into its management office and, in halting ......
- Embracing diversity: managing a multicultural tenant
mix requires new service strategies.
A resident in an ethnically-diverse residential complex walked into its management office and, in halting English, said to the property manager, "Pig broke." "The manager ......
- Developing Ethnic Merchandising in El Paso
Families visit the El Paso Zoo, see relatives and, like much of America, head to Kmart, Target or Wal-Mart for their favorite products.
- Know Your Multicultural Shopper
The U.S. has long been a melting pot of different languages, customs and cultures. But the flavors that go into that pot are continually shifting.
- By Glen A. Beres
hey earn good salaries. They're highly educated, and many fall in that sweet-spot age range of 20-39. When they shop, they gravitate toward high-end luxury ......
- Report: many uninsured kids get no medical
care.
Federal data show one-third of the roughly 8.4 million U.S. children without insurance go without medical care for an entire year, even though many are ......
- Audience valuation and minority media: an analysis of
the determinants of the value of...
All advertiser-supported media Organizations operate in what is best described as a dual product marketplace (see Napoli, 2001b; Owen & Wildman, 1992; Shaver, 1995). That ......
- Kaleidoscope Eyes
These days, diversity is becoming more diverse than ever before. Smart marketers are beginning to see this, and here's what they're up to....
- A new line of cookies targets Hispanic and African
American consumers: when it comes to...
By looking at the cookie category from a different perspective, Murray Biscuit is identifying new niche opportunities. [ILLUSTRATION OMITTED] Murray Biscuit is rolling out a ......
- OPTIMUS Corporation Hosts ALA 2007 Conference Tour of New Census Bureau Library.
MCLEAN, Va. -- AVIEL Systems Inc., a federal IT and management consulting services provider, announced today that the American Library Association (ALA) has selected the ......