Starbucks to acquire Seattle Coffee Co.
The nation's No. 1 specialty coffee retailer, Starbucks Corp., Seattle, has entered an agreement to acquire Seattle Coffee Co. from AFC Enterprises Inc. Starbucks intends to further develop and maintain the two popular Seattle Coffee brands--Seattle's Best Coffee (SBC) and Torrefazione Italia Coffee
(TI). The acquisition confirms Starbucks' long-term strategy to build its leadership in the coffee industry by providing a multiple-brand growth opportunity. "Acquiring the SBC and TI brands provides us an opportunity to launch the next phase of our specialty coffee growth," says Howard Schultz, Starbucks chairman.
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Starbucks Corporation announced that it is has entered into an agreement to acquire Seattle Coffee Company, which includes the Seattle's Best Coffee (SBC) and Torrefazione ......
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Starbucks Corporation has entered into an agreement to acquire Seattle Coffee Company, including the Seattle's Best Coffee and Torrefazione Italia Coffee brands from AFC Enterprises, ......
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