Six trade groups form marketing coalition
Six retail trade associations have established the Retail Marketing Coalition (RMC) to provide a comprehensive source of retail-based brand marketing information available to the public. RMC's current representation includes Promotion Marketing Association (PMA), Point-of-Purchase Advertising International
(POPAI), National Association of Store Fixture Manufacturers (NASFM), National Association for Retail Merchandising Services (NARMS), International Sign Association (ISA) and The Association of Independent Corrugated Converters (AICC). For further information, visit www.retailmarketingcoalition.com.
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WASHINGTON, D.C. - Six non-profit trade associations have forged The Retail Marketing Coalition (RMC) to strengthen the effectiveness of marketing at retail.
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Point-Of-Purchase Advertising Intl. (POPAI) and five other trade associations have formed The Retail Marketing Coalition.
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