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Fitch:Columbus and Lextant form alliance

International brand design firm Fitch:Columbus and Lextant, a Columbus, Ohio-based design research company, have formed a strategic alliance. The two companies will collaborate on design research and customer-centered design for Fitch:Columbus's product, interactive, environments and brand communications

practices. The Fitch:Lextant partnership is designed to enable both companies to reach a broader audience and position research as a critical component of the design process.

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