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New beauty retailer coming to USA

The Limited Inc.'s Intimate Beauty Corporation and Shiseido Co. Ltd. are creating a joint venture called aura science LLC. The first store for the new beauty products retailer will open April 12 at Easton Town Center in Columbus, Ohio. The company plans on opening a total of 10 stores in major cities

throughout the country as the concept is tested and further developed in 2002. The company plans to unveil the brand's positioning and product details at the opening of the first store.

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