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Fixture Perfect names new COO

Fixture Perfect International, a provider of turnkey retail development services, has named Gerald Geddis as its new COO. He brings extensive management and retail experience to the company, including 9 years with Blockbuster Entertainment where he served as president and COO. At Dallas-based Fixture

Perfect, Geddis will oversee the operations division, which is responsible for developing vertical integration strategies, business processes and customer relations programs. His team will include logistics, operations, retail services, merchandising and sourcing departments.

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