Sara Lee rolls out new lingerie chain
Chicago-based Sara Lee Corp., known for such intimate apparel and hosiery brands as Hanes, L'eggs, Playtex and Wonderbra, has announced plans to roll out its new lingerie chain called Inner Self. The New Age-inspired concept is designed as an antithesis to the supermodel imagery of Victoria's Secret,
to make the average woman feel more comfortable about her body while buying bras and underwear. The chain will cater to women ages 25 to 55 with an average dress size of 12. Sara Lee, which currently operates four Inner Self stores, aims to have 10 stores open by June and eventually plans to roll out the concept nationally.
In addition, make sure to read these articles:
- Sara Lee rolls out new lingerie chain
- Sara Lee Corporation To Host Live Webcast Highlighting Global Intimates and Underwear...
- Sara Lee Corporation Restructures Liberty Fabrics, Sells Portion of Business.
- Letters
- FCB Ups Foldvari
- Compaq Makes Business Pitch
- At Deadline...
- FCB Hangs Up on AT&T
- Qwest Puts Account Up For Review
- Pepsi Brings Bold Color Commentary To Non-Carb Fight in Dole Juice Push
- FCBi Promotes Ratliff
- FCB Mexico Creative Jumps To N.Y.
- Agencies / Buyers: Gone Fishing
- FCB Taps Y&R Exec
- No Sleep is Fine for FCB's Traveling Moore
Chicago-based Sara Lee Corp., known for such intimate apparel and hosiery brands as Hanes, L'eggs, Playtex and Wonderbra, has announced plans to roll out a ......
Business Editors CHICAGO--(BUSINESS WIRE)--May 14, 2002 Sara Lee Corporation today announced that an in-depth review of its Intimates and Underwear line of business with analysts ......
Business Editors CHICAGO--(BUSINESS WIRE)--Oct. 15, 2001 Sara Lee Corporation announced today a restructuring of its Liberty Fabrics business, including the divestiture of some assets and ......
Bob Jacoby and the Saatchis: The Other Side of the Story ......
Argentine native elevated to international planning post and executive spot at Mind & Mood ......
New flight of print and broadcast ads opts for information over emotion ......
Citi Banks on Print, Guerrillas, ......
Agency says account is just too small.
Five agencies sent RFPs on $100 million account ......
As competition heats up in the non-carbonated good-for-you beverage segment, PepsiCo is unveiling a $10 million outdoor billboard and radio campaign, tagged "Chug a Fruit," ......
Veteran ad and marketing exec Mitch Ratliff takes senior post at FCB's digital and direct unit ......
Chris Becker moves north as shop feels for global touch ......
Print media experts Garfinkle and Oppenheim exit agency ......
Young & Rubicam executive Kim Corrigan has joined Foote, Cone & Belding as evp, worldwide account director to run the estimated $50 million J.P. Morgan ......
About 15 years ago, when Jim Moore considered making the jump from American Home Products to working on the General Motors account at McCann-Erickson, Detroit, ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Sara Lee Corporation To Host Live Webcast Highlighting Global Intimates and Underwear Business.
- Sara Lee Corporation Restructures Liberty Fabrics, Sells Portion of Business.
- Sara Lee Corporation Completes Acquisition ofCourtaulds Textiles plc; Transaction Reinforces Strategy of GlobalExpansion of Core Businesses.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2003 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
