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Designed to fit into a three-foot in-line section near Eckerd photo labs, this display uses a nontraditional, eye-catching shape to merchandise Kodak's new digital photography offerings. Bundled product offerings on the upper portion of the display include a Digital One Time Use Camera and everything

photo enthusiasts need to create and edit digital photos. The lower portion merchandises individual digital photo products, such as printing paper and batteries. A test rollout sent 450 of these Mechtronics-produced displays to retail and, because sales surpassed projections by 20 percent, Kodak plans to roll out the program nationally later this year. White Plains, N.Y. (914) 989-2705; www.mechtron.com.

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