CASHING IN WITH CONTENT
After surveying over 1000 websites, internet marketing expert Scott reveals the intriguing results: content sells.
According to Scott, most websites fail to "turn browsers into buyers" because they lack strong content. The days of graphical gimmicks and flashy fluff
are gone?what it takes to create and maintain good customer relationships is quality site content. Scott bolsters his solid e-commerce advice with specific examples of websites that have succeeded because they provide superior content (mediabistro.com, esurance.com, aerosmith.com and many more), and he includes an extensive "Best Practices" section that offers simple guideposts for webmasters looking to maximize traffic and increase sales: "Best Practice #1: When launching a site, start with a comprehensive needs analysis"; Best Practice #6: Push content to users to pull them back to your site"; Best Practice #10: Include interactive content and opportunities for user-feedback." He concludes with a "Lessons Learned" section, which effectively summarizes his points and provides an additional call to action.
It's very simple: Use Scott's straightforward guide and your website will flourish.
According to Scott, most websites fail to "turn browsers into buyers" because they lack strong content. The days of graphical gimmicks and flashy fluff
It's very simple: Use Scott's straightforward guide and your website will flourish.
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