Hard Music: Rock's Brand Names

Some rock artists are brand names unto themselves.

Following the success of MTV reality show "The Osbournes," the image of Ozzy Osbourne and his family has appeared on merchandising items including action figures, lunch boxes and clothing. Other ventures include the family appearing in a commercial for Pepsi Twist and wife Sharon hosting the now-defunct "Sharon Osbourne Show."

Kiss has aggressively marketed the band's name and likeness for items including toys, comic books, magazines, even caskets.

And Rob Zombie is known not only for music but movies, toys, comic books and a Halloween-themed maze at Universal Studios Hollywood.

Zombie's manager, Andy Gould, co-head of music at artist management company the Firm, says Zombie always planned for such diverse activities.

"Rob started from [New York's] Parsons School of Design," Gould says. "One of the reasons for forming the band was having an outlet for his artwork. We always said we should be in the comic book business and making movies and television shows. We've been through all of those now."