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Mtv Offers News, Games On Virgin Mobile Usa

By BRIAN GARRITY
Publication: Billboard
Date: Saturday, May 3 2003
MTV has launched a new free programming service through Virgin Mobile USA.

The feature, known as *MTV ("Star-MTV"), offers access via mobile phones to updates on MTV programming, games, news stories, video voting, and audio postcards from music and TV celebrities to

send to friends. MTV also recently premiered a new program, Video Clash, that enables viewers to vote for their favorite videos through their phones. Voting results are displayed in real time on-air. The winning video is immediately played on MTV.

MTV/MTV2 president Van Toffler says the service "allows our audience to interact and immediately impact our programming."

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