Welcome to the second in our series of joint supplements brought to you by the editors of Billboard, the international newsweekly of music, video and home entertainment, and Retail Merchandiser, the fastest-growing publication in mass retail.
The video-game market was
one of the few bright spots in the 2002 holiday season. Driven by exciting new titles, along with many top-selling standards, the category is likely to perform strongly this year, as well as 2004. By combining Billboard's expertise in the electronic-entertainment industry with Retail Merchandiser's authoritative knowledge of retailing, this supplement provides readers of both publications with a comprehensive look at the growing world of electronic entertainment and video games.
Inside, you will find in-depth coverage of the music industry's enhancement of the consumer's video-game experience, how retailers continue to utilize floor space to expand the category's audience and this year's exciting new releases.
Donald Longo, associate publisher/editor-in-chief of Retail Merchandiser
Katy Kroll, Billboard's assistant editor of Special Sections