In Southeast, Radio Cited As Tv Stations' Best Ad Medium
JOHNSON CITY, Tenn.‹A recent study of TV stations in the top 10 Southeast markets finds that radio advertising is the most effective off-air advertising/promotional outlet.
Almost twice as many respondents indicated
The top five chosen as most effective (see chart, this page) are radio commercials, direct mail, newspaper advertisements, billboards, and World Wide Web sites.
Radio was also found to be the most commonly used off-air outlet. Following radio in that category are Web sites, vehicle lettering, newspaper advertisements, direct mailings, and billboards.
The information is based on surveys sent to program and promotion directors in the top 10 Southeastern TV markets as ranked by Nielsen: Atlanta; Tampa-St. Petersburg-Sarasota, Fla.; Miami-Fort Lauderdale, Fla.; Orlando-Daytona Beach-Melbourne, Fla.; Charlotte, N.C.; Raleigh-Durham, N.C.; Nashville; Greenville-Spartanburg-Asheville, N.C.; Norfolk-Portsmouth-Newport News, Va.; and Memphis.
The 1998 study was conducted by mass communication faculty at East Tennessee State University in Johnson City.
____________________________________________________________
Perceived Effectiveness Of TV Stations' Advertising Options
Medium Points
Radio Advertising 25
Direct Mail 13
Newspaper Advertising 12
Billboards 10
World Wide Web Sites 7
Vehicle Lettering 6
Yellow Page Listings 3
Source: East Tennessee State University
In addition, make sure to read these articles:
- THE CITY GUIDE WARS
- Resources.
- National Ad Growth up Double-Digits in Latest Newspaper Ad Spending Report from NAA; Key...
- Profile: He Sings for Their Supper
- Eastman Appoints Lee GeneralCounsel.
- A big byte of success.
- PERFORMANCE CONTRACTING IS KEY FOR THIS ESCO.
- Experts Available to Discuss Revising the Food Pyramid.
- Wilhjelm joins Microporous Products L.P.
- Raised floors solve university's connectivity challenges.
- Tennessee State University camp helps 'supercharge' N.O. students
- Workmen's Comp Bothers Cole; Adds Two New Rides For 11th Year
- J. Brian Ferguson Elected to FPL Group's Board of Directors.
Page 16 ......
Advertising and marketing a product or service is a key activity to the success of any business, small or large. There are numerous avenues the ......
Business Editors VIENNA, Va.--(BUSINESS WIRE)--Aug. 13, 2003 Newspaper advertising expenditures for the second quarter of 2003 totaled $11.1 billion, an increase of 1.6 percent over ......
HEADNOTE A chef of note(s) keeps students entertained as well as fed at ETSU. Rick Tabor has had quite an eventful life. He's cooked for ......
KINGSPORT, Tenn.--(BUSINESS WIRE)--Dec. 2, 1999-- Eastman Chemical Company (NYSE:EMN) has appointed Theresa K. Lee vice president, general counsel and secretary. The appointment is effective Jan....
A big byte of success After Kenneth Simonds graduated from East Tennessee State University, he began his intended career as a football coach and school ......
Innovative financing strategies allow self-funded property improvements Imagine that you're responsible for a large school, hospital or government facility. Your physical plant is aging. Its ......
TOPIC: Although most Americans recognize the federal Food Guide Pyramid, few seem to understand how to use it, according to an article by The Associated ......
Matthew Wilhjelm has joined Microporous Products, L.P., of Piney Flats, Tennessee, as a marketing representative. He will be in charge of marketing new products and ......
Faculty simply remove and plug in a standard data jack to reconfigure classrooms. Today's technology classroom is a sea of equipment, wires, conduit and furniture ......
A group of Tennessee State University students are running a camp at Loyola University for 250 New Orleans children whose education was interrupted by Hurricane ......
R.C. Cole, owner of Cole Shows Amusement Co. Inc., is secretive about some of the dates he plays, but not all of them. He doesn't ......
JUNO BEACH, Fla. -- FPL Group, Inc. (NYSE:FPL) today announced that J. Brian Ferguson has been elected to the company's board of directors. Ferguson, ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- National Ad Growth up Double-Digits in Latest Newspaper Ad Spending Report from NAA; Key Ad Spending Trends Bode Well for Second Half.
- National Ad Spending Led Growth in Fourth Quarter and Full Year in Latest Newspaper Ad Spending Report from NAA; Key Ad Spending Trends Bode Well for 2004.
- Game Show Network Launched on Adlink; Game Show Network Added to Los Angeles Interconnect.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 1999 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
