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Dreamworks Signs Up Urban Music Guru

With
the naming of former Motown president/CEO Jheryl Busby as head of urban music, DreamWorks has officially entered the R&B and hip-hop arena.

DreamWorks already has several R&B projects in the works, including "Straight No Chase," an album from Atlanta-based rap act P.A., and "2 Sides 2 Every Story" by R&B singer David Hollister, a former member of BLACKstreet. Both albums are scheduled for release July 14.

Also in the works is the soundtrack to the forthcoming animated DreamWorks film "The Prince Of Egypt," tentatively due Nov. 3. The label is in negotiations with Boyz II Men to record a track for the album, which features contributions by songwriter Diane Warren.

The move into R&B may not be DreamWorks' final expansion. "We will certainly be involved in all forms of pop," DreamWorks senior executive Mo Ostin tells Billboard Bulletin. "There could be jazz," he adds, noting that the company may also expand into the Latin music genre but has no plans to enter the classical music business.

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