French Acts Scarce On Radio
This story was prepared by Emmanuel Legrand of Music & Media.
PARIS—French radio airplay for domestic repertoire sank below the 40% mark during the first half of this year, despite sales of domestic acts having reached an all-time
high.
Airplay of domestic productions dropped to 38%, compared with 41% the previous year, according to the findings of a study unveiled by French trade body SNEP. It was based on the sample of stations monitored by Ipsos Music that is used to compile the French airplay charts.
According to the study, airplay of French-language content has been on a downward spiral since a 45% peak during the first half of 1997, falling to 43% in 1998 and 41% in 1999.
PARIS—French radio airplay for domestic repertoire sank below the 40% mark during the first half of this year, despite sales of domestic acts having reached an all-time
Airplay of domestic productions dropped to 38%, compared with 41% the previous year, according to the findings of a study unveiled by French trade body SNEP. It was based on the sample of stations monitored by Ipsos Music that is used to compile the French airplay charts.
According to the study, airplay of French-language content has been on a downward spiral since a 45% peak during the first half of 1997, falling to 43% in 1998 and 41% in 1999.
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