'poultry In Motion' Land At Retail Via Dreamworks' 'chicken Run'

DreamWorks Home Entertainment's hit "Chicken Run" will make its fourth-quarter retail run on video and DVD starting on Nov. 21.

The film took in $106 million at the box office and was the feature debut for Aardman, the British animation studio best known for the Academy Award-winning claymation series "Wallace & Gromit."

The hilarious "Chicken Run" will be priced at $26.99 for both the VHS and DVD formats.

Directors Nick Park and Peter Lord will contribute commentary to the DVD. Other DVD extras are a behind-the-scenes featurette titled "The Hatching Of Chicken Run" and a "making of" segment focusing on the stop-motion animation effects used in the film.

DVD-ROM-equipped consumers will be able to crack open two interactive games called "Escape The Pie Machine" and "Whack A Tweedy." The games are also targeted to attract buyers of the new Sony PlayStation 2 consoles hitting the market this fall.

Three downloadable "Chicken Run"-themed screen savers, desktop pets, poster sets, and a calculator can also be accessed through the DVD-ROM.

"Chicken Run" will be supported by one of the company's largest marketing campaigns to date, including a $3 instant rebate with purchase of the title and one DreamWorks catalog title.

Television ads are scheduled during prime-time network programs and holiday specials as well as on cable television's the Cartoon Network, Nickelodeon, and Lifetime. DreamWorks will also run an extensive online promotion on family and kids' Web sites. The marketing campaign is expected to generate more than 1 billion consumer impressions.