Music Choice Europe Gets $15 Mil. To Upgrade Site
LONDON-Music Choice Europe, the Pan-European subscription music audio service, will invest 10 million pounds ($15.2 million) in upgrading its existing Web site over the next 18 months.
The improved, more sophisticated
The investment will also allow the company to create enhanced content on digital TV and on wireless handheld devices such as mobile phones. To this end, the company is talking to potential content providers that could offer music downloads, personalized Web services, music news, and artist biographies.
"You need quite a sophisticated system to underpin all of that," says Music Choice CEO Simon Bazelgette. "But once you've enhanced [the content and its appearance], you gain a great brand proposition that has the power to do something really special on the Internet."
Music Choice transmits 50 different genre-based music channels to subscribers of digital and analog cable and satellite TV platforms around Europe. The broadcaster, jointly owned by Warner Music, Sony Music, and satellite/cable TV broadcaster BSkyB, has more than 4.5 million subscribers spread over 16 European and Middle Eastern markets.
Cable and satellite TV subscribers currently listen to Music Choice channels via TV sets; basic screens appear featuring the artist's name, the album and track title, and the record label. The present Music Choice Web site is mostly used for promotional purposes.
According to Bazelgette, extending Music Choice from digital TV to other platforms, such as the Internet and mobile phones, will not affect existing agreements with copyright owners.
"They amount to the retransmissions of existing [music] channels, which is covered by our contracts," he notes.
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