Simmons Site In Venture For Hip-hop Web Content
Russell Simmons' planned Web site 360hiphop.com has entered into a deal with Brilliant Digital Entertainment (BDE) to establish a joint-venture studio that will develop hip-hop content for the Internet. Both companies will finance the venture, which will be based in Los Angeles and headed by 360hiphop
investor Stan Lathan. Outside funding will be sought to finance future expansion and licensing deals.
Content produced by the studio will be available at 360hiphop.com and will be syndicated to affiliate Web sites.
Due to launch in June, New York-based 360hiphop will feature editorial content, Webcasting, and e-commerce. Publicly traded, L.A.-based BDE specializes in 3-D animation software and interactive broadcasting.
Content produced by the studio will be available at 360hiphop.com and will be syndicated to affiliate Web sites.
Due to launch in June, New York-based 360hiphop will feature editorial content, Webcasting, and e-commerce. Publicly traded, L.A.-based BDE specializes in 3-D animation software and interactive broadcasting.
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