Ieg/billboard Tour Sponsorship

AARP

Presenting, Tony Bennett tour, 20-plus cities, spring '07

$900,000

Nation's largest membership organization aligned with Tony Bennett to connect with the growing number of baby boomers and bring music closer to its members. Bennett's multigenerational appeal also was a draw to AARP, whose membership range is widely skewed. "Tony is the perfect musical ambassador for AARP," says Shereen Remez, AARP group executive officer for member value. The organization is leveraging the tie on such multiple fronts as offering members discount ticket offers and the chance to win backstage passes as well as a sweeps dangling a live Bennett concert at their home. Bennett will also appear at AARP events. Danny Bennett, Tony Bennett's manager; AARP group executive officer for member value Shereen Remez and AARP chief brand officer Emilio PardoeMusic

emusic.com

San Francisco Jazz Festival, Oct. 20-Nov. 12$15,000*Online music retailer aligned with the SF Jazz Festival to build its brand and gain new customers through a promotion offering 25 free downloads. The festival touted the offer in its program book, through e-mail blasts and a banner ad on its Web site. At the same time, eMusic promoted the event on emusic.com, where it offered free downloads of songs by festival artists. "It's a good fit, because they have albums by our artists that are hard to find in stores," says Matt Campbell, the festival's director of marketing. *In addition to an upfront rights fee, the jazz fest received an additional payment for each new customer that accessed the online store through sfjazz.org.San Francisco Jazz Festival director of marketing Matt Campbell and eMusic's Jaclyn RanereEnergizer

Energizer Holdings

Presenting, Cartel tour, February, 17-plus stops

$500,000Battery manufacturer aligned with buzz band Cartel as part of a larger multimedia marketing push behind its Energizer e2 Titanium Technology battery designed for MP3 and CD players. The campaign included an exclusive sponsorship of "The Saints Are Coming" on rhapsody.com, a Freestylin' Music Contest with celebrity judge Slim Thug and sponsorships of the Vans Warped tour and CMJ Rock Hall Music Festival in Cleveland. Energizer will use its partnership with Cartel to engage Gen Y music lovers and play up its "Keep the music going" positioning.Energizer e2 Titanium Technology brand manager Michelle McPherson