Year In Review: Digital Sector Still Evolving
• Music is front and center for campaigns from Chevrolet, Apple Computer and other savvy brands.
• Deutsch creates marketing campaign for Bon Jovi's "Have a Nice Day" and turns band into a brand.
• The Rolling Stones and Paul McCartney
partner with age-appropriate brands Ameriquest and Fidelity Investments, respectively.
• Leo Burnett in Chicago launches Artist in Residence program; has success with Collective Soul.
• The branding of 50 Cent continues with film/soundtrack "Get Rich or Die Tryin'."
• Beyoncé and Justin Timberlake launch clothing lines House of Dereon and William Rast Clothing, respectively.
• Queen Latifah extends and expands her relationship with VF Intimates and partners with Cover Girl for the Queen Collection cosmetics line.
• Deutsch creates marketing campaign for Bon Jovi's "Have a Nice Day" and turns band into a brand.
• The Rolling Stones and Paul McCartney
• Leo Burnett in Chicago launches Artist in Residence program; has success with Collective Soul.
• The branding of 50 Cent continues with film/soundtrack "Get Rich or Die Tryin'."
• Beyoncé and Justin Timberlake launch clothing lines House of Dereon and William Rast Clothing, respectively.
• Queen Latifah extends and expands her relationship with VF Intimates and partners with Cover Girl for the Queen Collection cosmetics line.
In addition, make sure to read these articles:
- MCY.com Appoints Larry Stessel President, MusicDivision; Music Industry Veteran to Oversee...
- Bon Jovi: Island Ready For 'fans'
- CCE Recruits Durrani To Marketing Post
- Bon Jovi's 'Nice Day' Continues In Europe
- Billboard Bits: Sars Benefit, Bon Jovi, Weller, Edgefest
- Bon Jovi's 'Nice Day' In Euro Charts
- Bon Jovi Set to Rock Viewers with Historic Concert on High-Definition TV Plus Performance...
- Sprint to Sponsor Bon Jovi ''Have a Nice Day'' North American Tour.
- Multimedia Event Planned For Bon Jovi Album Launch
- Multimedia Event Planned For Bon Jovi Album Launch
- Multimedia event planned for Bon Jovi album launch
- Bon Jovi, Brown inducted into U.K. Hall of Fame
- Bon Jovi Live on the Big Screen Monday September 19th, 9:00 PM ET / 6:00 PM PT; Bon Jovi:...
- Bon Jovi D.C. show goes wireless
- Bon Jovi Leads March IFPI Awards
Entertainment/Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com NEW YORK--(ENTERTAINMENT WIRE)--Aug. 23, 2000 ......
Island Records plans a full-scale promotional campaign for the Nov. 16 release of the boxed set "100,000,000 Bon Jovi Fans Can't Be Wrong . ....
Faisel K. Durrani has been named executive VP of marketing for Clear Channel Entertainment's music division. Reporting to CCE president of global music Michael Rapino, ......
Katie Melua bows in at No.3 with sophomore set.
News on SARS Benefit, Bon Jovi, Weller, Edgefest ......
Initial shipments exceed 500,000 units.
SANTA MONICA, Calif. -- Band Honored at the 2004 American Music Awards "For Being the Embodiment of Rock Music for the Last 20 Years" After ......
OVERLAND PARK, Kan. -- Sprint (NYSE:S) today announced its title sponsorship of Bon Jovi's upcoming North American tour on the heels of Bon Jovi's ......
Bon Jovi will be the first band to rock the new Nokia Theatre Times Square with a live launch of their new album, "Have a ......
Bon Jovi will be the first band to rock the new Nokia Theatre Times Square with a live launch of their new album, "Have a ......
NASHVILLE _ Bon Jovi will be the first band to rock the new Nokia Theatre Times Square with a live launch of their new album, ......
Bon Jovi, Brown inducted into U.K. Hall of Fame ......
NEW YORK -- In the biggest launch party in history, Bon Jovi will celebrate the U.S. debut of their upcoming album "Have A Nice ......
Bon Jovi D.C. show goes wireless ......
American acts took five of the IFPI's seven Platinum Awards in March, each recognizing European album sales of 1 million units. Bon Jovi's 1994 set ......
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- MCY.com Appoints Larry Stessel President, MusicDivision; Music Industry Veteran to Oversee Content Acquisition forOnline Music Company.
- 50 Cent, Graham Edwards, Nelly, Metallica and Jackson Browne among Top Honorees at 21St Annual ASCAP Pop Music Awards.
- Paul McCartney First Artist Signed to New Hear Music Label.
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