You Say You Want A Revolution
As one of the world's preeminent car photographers, Georg Fischer has shot for almost every car maker out there. Now you can add Chevrolet to that list. Fischer spent a month in California last fall and another month this February shooting Chevy cars and trucks for the company's biggest new model launch
in several years. Advertising agency Campbell-Ewald wanted bold, vibrant colors, and chief creative officer Bill Ludwig says they "wanted the point-of-view to be very uplifting, compelling and optimistic?what we call 'acceptable rebellion.'" Fischer delivered all that, and more.
In addition, make sure to read these articles:
- Automotive founding in Germany: the automotive industry is the main market for the German...
- Georg Fischer looking for a base in North America
- Foundry briefs
- Hill Among IPG Shops Talking to Chevy
- Free to invest in new technology: the use of aluminum and magnesium will steadily...
- GF Automotive adding new research center.
- Chevy's Revolution Gaining Traction In Sales Figures
- Bill Ludwig On the Spot
- Heavy-Duty Silverado Gets Push
- home runs
- Strategy: Corvette Ready To Rumble As GM Drives To Olympics
- Automotive Report: Alternate Routes
- Automotive Report: Alternate Routes
- Magnesium Doorframe Wins Excellence Award.
- Georg Fischer Automotive.
In 2001, deliveries to producers of cars and commercial vehicles from German foundries were 1.85 million tonnes or almost 50% of the total of 3.81 ......
Georg Fischer AG intends to have a foundry producing cast iron components for automakers in North America, and will purchase or lease the operation rather ......
Georg Fischer, Schaffhausen, Switzerland, has booked an order worth $30 million from DaimlerChrysler for automobile engine connecting rods. Georg Fischer has also won an order ......
Hill, Holliday, Connors, Cosmopulos is one of four Interpublic Group agencies enlisted by sister shop Campbell-Ewald to develop creative ideas for a January campaign for ......
"CONTINUOUS IMPROVEMENT" is a term much bandied about in automotive circles. However, improvement--continuous or otherwise--requires investment. Klaus Schneider, chief executive officer of KSM Castings in ......
Georg Fischer (GF) Automotive, Schaffhausen, Switzerland, plans to build a new $21.5 million research center at its headquarters. The new building, which will replace ......
Heading into model-year 2004, Chevrolet was saddled with models that were getting long in the tooth and, like many of its American rivals, a sales ......
As one of seven kids, Ludwig, vice chairman and chief creative officer at Campbell-Ewald in Warren, Mich., had to learn how to cut through the ......
The recently introduced Chevrolet Silverado heavy-duty pickup is backed by a new campaign from Campbell-Ewald Advertising that emphasizes the truck's size and power, said Bill ......
Campbell-Ewald Advertising's in-house creative awards aren't exactly on a par with the Cannes gold lions, but the entry fee is more palatable. For the fifth ......
General Motors will launch an estimated $100 million effort for its new ......
Bill Ludwig, executive creative director at IPG's Campbell-Ewald, unwinds a satisfied smile when he remembers how C-E and its client, Chevrolet, "owned" a Daytona 500 ......
Bill Ludwig, executive creative director at IPG's Campbell-Ewald, unwinds a satisfied smile when he remembers how C-E and its client, Chevrolet, "owned" a Daytona 500 ......
The International Magnesium Assn. (IMA), McLean, Virginia, presented its Awards of Excellence in May during the 58th Annual World Magnesium Conference in Brussels, Belgium. This ......
Georg Fischer Automotive, Schaffhausen, Switzerland, has received its first prototype order utilizing new aluminum foam technology. The order was placed by a German-based producer ......
Email
Digg It
del.icio.us
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2004 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
