- Dos Equis Teams with the Most Interesting Man in the World to Launch Breakthrough Campaign.
Encourages Premium Beer and Spirits Drinkers to "Stay Thirsty My Friends" WHITE PLAINS, N.Y. -- Dos Equis, a FEMSA Cerveza product exclusively imported to the ......
- Heineken Launches Hispanic Effort
Heineken USA has rolled out a new Spanish-language spot for Heineken Premium Light as part of its Hispanic marketing campaign "Descubre lo delicioso" ("Discover deliciousness")....
- People On The Move
Blender's new DOP, a new creative director at Elle, plus new hires at PJA Advertising, Taxi New York, a21, Corbis, Digital Railroad and much more.
- People On The Move
Maurizio Marchiori, the international director of communiations for Diesel, who's been instrumental in the look of each advertising campaign, is now the vice president of ......
- At Deadline...
No Nonsense Branches Out ......
- ETC.
Pharmaceutical firm Eli Lilly pled guilty to a federal misdemeanor charge that it illegally promoted Evista osteoporosis medication for the treatment of breast cancer and ......
- Heineken to Debut Premium Light in 2006
New light beer consistent with company's strategy to expand product offerings.
- At Deadline...
Swedish Match Revs Up ......
- Beck's Boasts Lowest Calorie Beer in the U.S.
In the fast-growing light beer segment, Beck's Premium Light offers nearly 30 percent less calories than most other light beers.
- ETC.
PepsiCo-owned Gatorade signed as official sports drink and nutritional product of tennis' Sony Ericsson WTA Tour . . . H.J.
- Fallon And Silburn: How The Marriage Went Sour
Paul Silburn's dismissal from Fallon shouldn't have come as much of a surprise, at least not to insiders. Not only did the shop suffer one ......
- Strategy: Amstel Tries Drawing Its Niche 'Tastefully'
As the national launch of Heineken Premium Light gathers momentum, sister brand Amstel Light will roll phase two of its "Live tastefully" campaign with a ......
- Heineken Shifts $100 Mil. to Wieden
NEW YORK Heineken USA has dismissed Berlin Cameron United, its agency on Heineken and Heineken Premium Light, and is shifting the brands to Wieden + ......
- 'Delicioso': Heineken Premium Light Adds Hispanic Campaign
In a delicious world, perfection is in the details. As imagined by a beer connoisseur in the new Heineken Premium Light spot targeting Latinos, the ......
- Advertising
In a delicious world, perfection is in the details. As imagined by a beer connoisseur in the new Heineken Premium Light spot targeting Latinos, the ......