Advertising News Briefs
- A new San Francisco-based ad agency has risen from the ashes of Black Rocket, a now-defunct Euro RSCG subsidiary credited with helping to build Yahoo! into a billion-dollar brand. Heat, which opens with eight former employees of Black Rocket, currently claims $12 million in billings from clients Conde Nast Media, Aidell's Gourmet Sausage, The Good For You Division of PepsiCo and project work for Disneyland/Disneyworld. Steve Stone is executive creative director of Heat and Bob Ellis serves as general manager. "Heat is what we do," Stone told Adweek magazine. "Heat is what we offer. There are clients out there who may have brands or products that have gone cold. They need new ideas, smart ideas." Euro RSCG shuttered Black Rocket in November. The agency lost the $40 million Yahoo! business in 2003 and former partner John Yost left last October. The remaining Black Rocket accounts were shifted to Euro RSCG.
- Sausalito, Calif.,-based ad agency Butler, Shine, Stern & Partners has won Sun Microsystems ad account, estimated at $12 million.
- Mother in New York is working on the launch of Vault, a new Coca-Cola beverage scheduled to debut in June. Vault is believed to be a carbonated citrus drink that will compete with PepsiCo's Mountain Dew.
- Minneapolis ad agency mono will create a brand campaign for USA Networks touting its fall series of original programming. The year-old agency beat out Mondernista! in Boston and StrawberryFrog and Taxi in New York. The first work for the network is due out in the third quarter.
- International Brands, which produces three high-end whiskies, has hired Boston shop Fort Franklin to help the distiller compete in the increasingly crowded market. International Brands's the Speyside, Scott's Selection and King's Crest labels are expected to get a $5 million budget for a campaign expected to break in the fall.
- Athens, Greece-based Chipita International, the largest packaged croissant producer in Europe, has named independent ML Rogers as its agency. The account, previously handled by JWT Athens, was awarded after a review that included the incumbent, Publicis and Taxi, all in New York. Billings are estimated to be $20 million over the next 12 months. The assignment involves the agency producing a pan-European advertising campaign that will not run in the U. S. but in Greece and central and eastern European countries--Bulgaria, Romania, Poland, Russia, Hungary and others. New work is expected to appear during March of 2005.
In addition, make sure to read these articles:
- News Wire
- Yahoo! Launches Integrated Multi-Media Marketing Campaign for Yahoo! Personals.
- hotline Digitas Gets Additional Saab Work Timberland Trims List to 4 Contenders Project...
- Black Rocket Exits Adobe Pitch
- GSH Gets See's and Black Rocket's Candy Man
- Kerstetter to Exit Black Rocket
- See's to Black Rocket
- Black Rocket Magnifies the Essence of Yahoo!
- Havas Unit Buys Black Rocket
- Black Rocket's Yost Resigns
- Euro Revamp Skips Black Rocket
- Yost Resigns From Black Rocket
- Boyce Exits Black Rocket for Palisades Media
- ExxonMobil Taps EURO RSCG
- Euro RSCG Adds Nienhaus
FCB Spreads Baseball Fever for ......
Business Editors SUNNYVALE, Calif.--(BUSINESS WIRE)--March 13, 2003 New Television Commercial Highlighting the Fun of Dating to Debut During Academy Awards on March 23 Yahoo! Inc....
Digitas has expanded its work with Swedish automaker Saab, adding overseas relationship marketing chores to the domestic duties it has handled for more than a ......
S.F. agency withdraws from $20 million pitch ......
Grant, Scott & Hurley has taken over the $1.4 million See's Candies account without a review and hired a creative director who has worked with ......
Bob Kerstetter, the creative director who helped make a little-known Internet portal named Yahoo! a household name, is leaving Black Rocket/Euro RSCG, the agency he ......
Black Rocket/Euro RSCG is getting a sweet deal.
Everyone needs to search for something is the message in a new advertising campaign for Yahoo! created by Havas' Black Rocket Euro RSCG.
Euro RSCG Worldwide last week acquired a majority stake in Black Rocket, a Northern California agency that works with such clients Yahoo! and MTV.
John Yost, founder and president of Havas' Black Rocket Euro RSCG, has resigned, the agency said last week.
Valued for its equity as an iconoclastic creative shop, Black Rocket/Euro RSCG has sidestepped parent Euro RSCG's sweeping reorganization, agency officials said last week.
Havas' Black Rocket Euro RSCG said today that its founder and president John Yost has resigned, and will take time off to reflect before he ......
Palisades Media Group is opening a San Francisco office in September and has named Robert Boyce senior vice president of client services for the new ......
ExxonMobil has awarded its corporate account to Euro RSCG following a review, the client confirmed. Estimated billings are $30-40 million.
Brian Nienhaus has joined Havas' Euro RSCG in Chicago as group account director on Citigroup. Most recently at Grey in San Francisco, Nienhaus led the ......
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