Small Business Resources, Business Advice and Forms from AllBusiness.com

Advertising News

By Jay DeFoore
Publication: Photo District News
Date: Thursday, May 6 2004
  • Amsterdam-based advertising agency Strawberry Frog is in what creative director Scott Goodson calls the "soft launch" phase of its New York office. Goodson says the New York outpost is focusing its energy on servicing Pfizer, its first nationwide client, and the American Heart Association's www.boomercoalition.org. Art buying will continue to be based out of the Amsterdam office for the immediate future.


  • Portland, Ore.-based Wieden + Kennedy will open an office in Shanghai, China later this year to service clients interested in targeting the Asian market. The shop, which already has an office in Tokyo, is the global agency for Nike, Coca-Cola and Vodafone.

  • Adweek reports this week that ten brands representing $400 million in spending are up for review. Experts chalk up the agency shuffling to positive economic growth and the desire for clients to consolidate the number of advertising agencies they use. Just a few of the brands in play include Subaru, Discover Card, Heinz and Staples.

  • The New Jersey Department of Transportation has named Mediaworks in New York to create a public safety campaign. Billings are estimated at $3 million.

  • FedEx has asked its lead agency, BBDO, to rebrand its newly acquired Kinko's chain. BBDO New York will break ads in the second half of the year touting Kinko's as FedEx Kinko's Office and Print Centers. The client is spending $25 million on the effort. One agency source says it's too early to tell what role if any print will play in the rebranding.

  • Out of the three major advertising holding companies reporting first quarter revenues last week, Omnicom experienced the biggest gain over last year, up 15 percent to $2.2 billion. London-based WPP's Q1 revenues spiked 6 percent to $1.7 billion, and Paris-based Havas increased one percent to $422 million.

In addition, make sure to read these articles:

T T T
art_print_gray Print art_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

icon - press release

Press Releases

Business Resources

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.


© Copyright 2004 Nielsen Business Media, Inc. All rights reserved.


You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.