New-Look Fitness Hits The Stands
By Dorothy Ho
Wednesday, January 3 2001
Wednesday, January 3 2001
Published on AllBusiness.com
The revamped Fitness, owned by G+J USA Publishing, hits shelves this month. Spearheaded by chief editor Emily Listfield, the redesign is a "complete new look from the new logo to the new approach to every single page of the magazine."
This is the magazine's first redesign since its launch in 1992. "It's time to modernize," she says. "Visually and editorially, we needed to energize." Pages are more streamline and there is more space for photographs. The main difference is the use of full-bleed photos, since there are now 12 more edit pages and five more spreads in each issue, says Listfield. The re-designed front of the book includes fitness forecasts, the latest trends, and celebrity trainers. New sections include "Eating Smart," "Balancing Act" and a travel feature.
The New York-based magazine wants photographers who can capture personality, says Listfield, who, together with photo editor Inna Khavinson, reviews portfolios all the time. "We're looking for talented photographers," Listfield adds, "someone who can capture movement well. It's all about the celebration of people."
This is the magazine's first redesign since its launch in 1992. "It's time to modernize," she says. "Visually and editorially, we needed to energize." Pages are more streamline and there is more space for photographs. The main difference is the use of full-bleed photos, since there are now 12 more edit pages and five more spreads in each issue, says Listfield. The re-designed front of the book includes fitness forecasts, the latest trends, and celebrity trainers. New sections include "Eating Smart," "Balancing Act" and a travel feature.
The New York-based magazine wants photographers who can capture personality, says Listfield, who, together with photo editor Inna Khavinson, reviews portfolios all the time. "We're looking for talented photographers," Listfield adds, "someone who can capture movement well. It's all about the celebration of people."
