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Columbia Names Tyler EVP

By by Mike Boyle, N.Y.
Publication: BillboardBiz
Date: Friday, December 8 2006
Bruce Tyler has been named executive VP at Columbia Records. He moves over from Sony Music Label Group U.S., where he had been serving as executive VP of promotion/market strategy.

In his new supervisory role, Tyler will work closely with Columbia Records chairman

Steve Barnett and other senior management in handling the company's overall goals, direction and vision. In addition, he will advise and collaborate with the operations and staff of the label and its associated labels to promote growth and development throughout the label group.

"From the first time I met with Bruce, it was clear that I wanted him to play a vital role within the Sony organization," Sony Label Group chairman
Rob Stringer said in a release. "Bruce's forward-thinking strengths and capabilities will help carry on the rich legacy of Columbia Records while guiding the label to achieve its full future potential."

"Columbia Records is extremely fortunate to have Bruce on board to focus his time, energy and vision on the label's ongoing efforts," Barnett added.
"After 17 months of stellar work overseeing Sony Music Label Group U.S.'s promotion departments, Bruce brings a wealth of knowledge and skill to all facets of our operation, making him an invaluable member of our team as we meet the demands of an ever-changing popular culture and an ever-challenging music industry."

Prior to his tenure at Sony Music Label Group U.S., Tyler was CEO of Active Industry Research (AIR).

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