BET.com In Talks To Buy 360HipHop
BET.com is in talks to purchase Russell Simmons' 360HipHop.com. According to BET.com, both sites would exist independently, with BET.com focused on an overall African-American audience, and 360HipHop on hip-hop youth culture. BET.com is owned by the privately held BET Holdings; 360HipHop was founded
by Simmons and a group of investors.
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