Women Pass Men In Internet Usage
The number of women online in the U.S. has surpassed that of men for the first time ever, according to a research report released yesterday by Media Metrix and Jupiter Communications. The report found that 50.4% of online visitors in May were female. Moreover, the current slight edge is expected to widen,
since the population of women online is growing more rapidly than the overall online population; during the past year, the female user base expanded by nearly 35%, while the total Web user universe grew by only 22.4%.
The fastest-growing segment among women, according to the study, is teens age 12-17, whose numbers surged 126% from 1999 to 2000. Women 55 and over also increased their Internet use, rising nearly 110% in the same 12-month period. By comparison, the fastest-growing segment among males, the 12-to-17-year-olds, was up 45%.
The fastest-growing segment among women, according to the study, is teens age 12-17, whose numbers surged 126% from 1999 to 2000. Women 55 and over also increased their Internet use, rising nearly 110% in the same 12-month period. By comparison, the fastest-growing segment among males, the 12-to-17-year-olds, was up 45%.
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