Convenience Stores Boost HMV Japan E-tail Presence
Customers at HMV Japan's e-tail site will be able to pay for and pick up their orders at convenience-store chain Lawson, under a new deal between the companies.
The service, set to launch Nov. 20, will be available at Lawson's 7,500 stores throughout Japan. Customers without access to a computer can place orders by using the "Loppi" multimedia terminals in the stores. The service will be operated by Econ Text, a venture established in May by Lawson, Digital Garage Inc., Toyo Information Systems Co., and Mitsubishi Corp. to provide distribution and settlement services for e-tailers.
Some 700,000 titles are available through HMV Japan's site (www.hmv.co.jp), which launched last September. The retailer claims 250,000 page views per day and says its online sales are roughly equal to that of a mid-sized bricks-and-mortar store. HMV is targeting online sales of more than ¥1 billion ($9.2 million) for the fiscal year ending March 2001.
The service, set to launch Nov. 20, will be available at Lawson's 7,500 stores throughout Japan. Customers without access to a computer can place orders by using the "Loppi" multimedia terminals in the stores. The service will be operated by Econ Text, a venture established in May by Lawson, Digital Garage Inc., Toyo Information Systems Co., and Mitsubishi Corp. to provide distribution and settlement services for e-tailers.
Some 700,000 titles are available through HMV Japan's site (www.hmv.co.jp), which launched last September. The retailer claims 250,000 page views per day and says its online sales are roughly equal to that of a mid-sized bricks-and-mortar store. HMV is targeting online sales of more than ¥1 billion ($9.2 million) for the fiscal year ending March 2001.
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