Warner Seals Deal For Russian Mobile Service
Warner Music International has clinched a major deal in Russia's nascent legal mobile-music market with local network operator VimpelCom and its new music platform.
For the new VimpelCom service, scheduled to launch later this month on mobile-entertainment portal Beeline, WMI will supply music recordings from its extensive catalog for full-track downloads and other related content such as ringtones, real tones, plus video clips.
Moreover, WMI is supplying the new mobile-music service with Madonna content on an exclusive basis for the five months.
Beeline is the headline sponsor of Madonna's first show in Russia on Sept. 11 at the Vorob'evy Gory venue in Moscow.
Although VimpelCom's network extends to former Soviet states Kazakhstan, Ukraine, Tajikistan, Uzbekistan and Georgia, the deal focuses only on Russia where the company has more than 50 million Beeline subscribers.
"We're delighted to be able to extend the reach of our artists' repertoire through Beeline's new music portal and to be at the forefront of providing legal digital music services in the region," said Alex Zubillaga, Warner Music Group's executive VP, digital strategy and business development.
For the new VimpelCom service, scheduled to launch later this month on mobile-entertainment portal Beeline, WMI will supply music recordings from its extensive catalog for full-track downloads and other related content such as ringtones, real tones, plus video clips.
Moreover, WMI is supplying the new mobile-music service with Madonna content on an exclusive basis for the five months.
Beeline is the headline sponsor of Madonna's first show in Russia on Sept. 11 at the Vorob'evy Gory venue in Moscow.
Although VimpelCom's network extends to former Soviet states Kazakhstan, Ukraine, Tajikistan, Uzbekistan and Georgia, the deal focuses only on Russia where the company has more than 50 million Beeline subscribers.
"We're delighted to be able to extend the reach of our artists' repertoire through Beeline's new music portal and to be at the forefront of providing legal digital music services in the region," said Alex Zubillaga, Warner Music Group's executive VP, digital strategy and business development.
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In addition, make sure to read these articles:
- White-label portals gaining importance
- Rhino Mobile Off And Running In Japan
- Yahoo!'s Launch To Bow Subscription Radio Service
- WMG, Muvee Forge Video Mixing Deal
- WMG Taps Pelson To Oversee Music Marketing
- uPlayMe Closes Second Round of Funding.
- WMG Taps Pelson To Oversee Music Marketing
- Rondinelli Joins Warner/Chappell In Digital Role
- Rutberg & Company Announces Speakers for Wireless Influencers 2006.
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- Wmg Offering Artists' Videos On Brightcove
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- Warner China Dials Up New Market
- WMG Teams With Telenor
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