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Digital Music Revives Swedish Biz

By Jeffrey de Hart, Stockholm
Publication: BillboardBiz
Date: Wednesday, August 9 2006
After four years of decline, Sweden's recorded music market is showing signs of bottoming out.

For the first six months of 2006, the recorded music market dropped 1.4% in value at 383.9 million kronor ($54 million) based on a volume of 17.6 million units, according

to industry body GLF.

Although shipments of physical product -- CDs, vinyl records, music cassettes and music DVDs -- reported a shortfall, digital forms of music are filling the void. In the first six months, GLF says sales of digitally-distributed music rose 422% to 27.7 million kronor ($3.9 million).

More digitally-distributed music has been shipped during the first six months of this year than during the entire year of 2005, when the value of digital shipments totaled 21 million kronor ($2.9 million).

More than 10 million units of digital content were shifted during the first half; GLF did not report digital shipments in the first half of 2005.

Meanwhile, physical formats during the six-month period registered a 8.6% decline in value at 356 million kronor ($50.1 million).

Album shipments dropped 8.9% in value to 333.3 million kronor ($46.9 million) and 7.6% in volume to 6.7 million units. Singles sank 16.6% in value to 7 million kronor ($981,391.58), declining 2.8% in volume to 510,000 units.

Music-related DVD product rebounded 4.4% in value to 15.9 million kronor ($2.2 million), and rose 18% in volume to 225,000 units.

Stockholm-based GLF estimates that its member companies account for 90% of pre-recorded music sales in Sweden.

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