Big Push For v.shop Chain
Virgin Entertainment Group's v.shop chain?launched in September during the group's ongoing revamp of its under-achieving Our Price operation in the U.K.?is spending some £3 million ($4.3 million) on its first media campaign during the run-up to Christmas. Print, TV, and radio advertising will be centered
around the message, "One store you can't ignore this Christmas," and will feature music, video, cellphone, and music hardware products. The TV ads begin airing today in the U.K.
Some 100 of the 229 Our Price music retail outlets have been converted to v.shops since Sept. 4.
Some 100 of the 229 Our Price music retail outlets have been converted to v.shops since Sept. 4.
In addition, make sure to read these articles:
- Sanity Goes Beyond Rebranding Retailer To Offer Our Price's U.k. Consumers 'cutting-edge'...
- Fast Track
- Collins secures hit US tween brand
- Nontraditional Music Outlets Grow In U.k.; Indie Retailers Decline
- Virgin Hits Milestone In Conversion Of U.K. Stores
- Brazin Sells U.K. Biz
- Duffell To Exit Oz's Sanity; Profit Declines Expected
- Virgin To Unload Our Price Chain
- Veg's New Concept For Our Price
- Europe Warms To Motown's India.arie
- U.k.'s Faithless Repays Bmg's Belief
- Virgin Ent. Plans Expansion
- Virgin/Our Price company history
- Veg Claims To Be Settling Dispute With U.k. Majors
- Virgin Entertains Offer To Sell Our Price Chain
As the 12-month process of rebranding the 77 Our Price stores in the U.K. acquired by Australian music retailer Sanity Music this month from Virgin ......
UK Gets Tough On Junk-Food Ads Spots are banned in shows popular with kids under 16 The United Kingdom is banning all TV ads for ......
Collin'sChildren'sBooks has paid a six-figure sum to acquire the UK publishing rights to the massive US "tween" brand, Mary-Kate and Ashley.
LONDON‹The number of nontraditional outlets for music in the U.K. is now greater than ever. Simultaneously, the independent record retail sector is at its lowest ......
The Virgin Entertainment Group's (VEG) launch of its v.shop chain in the U.K. completes its first phase today with the opening of its 97th store, ......
Australian retailer Brazin has sold its Sanity Entertainment U.K. stores to London investment firm Primemist for $8.14 million. Cash from the sale of the 118 ......
Ian Duffell will exit as executive director of Sanity Entertainment, Australia's largest music and DVD retail chain, later this month. The news comes as Sanity ......
The Virgin Group is expected to raise £85 million ($141.95 million) by selling its Our Price music retail chain to a management buy-out team two ......
The Virgin Entertainment Group's (VEG) 20 million pound ($35 million) makeover of its under-achieving 229-shop Our Price music retail chain gets under way Sept. 4, ......
"I give thanks to the universe for my many, many, many lessons and blessin's." ......
Richard Griffiths may have departed BMG a little more than two months ago, but the legacy of the company's former U.K./Europe president has been burning ......
LONDON-In the wake of record financial results, Virgin Entertainment Group (VEG) is gearing up for a year of expansion with a string of store openings ......
1970 Richard Branson founds Virgin as a mail order record retailer....
Virgin Entertainment Group (VEG), parent of the Virgin Megastore and Our Price retail chains, claims that it is in the process of settling its payments ......
LONDON‹The Virgin Entertainment Group (VEG) is ready to sell its 229-store U.K. chain Our Price. But only one man is in the running to buy ......
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