Fnac Rings Up Mobile Service
Leading French music and entertainment retailer Fnac launched yesterday (July 6) a branded mobile phone service in collaboration with mobile carrier Orange.
The new product, "Fnac mobile avec Orange," will be exclusively available in 67 of Fnac's 69 outlets in France and via Fnac.com. Subscription to the phone service ranges from ?44 ($56) to ?84 a month ($107).
Subscribers to the new product can tap directly into the Fnac portal, where a range of specialized services are available. Technology for the service is provided by French company Mobivillage.
"This move was essential for us to be able to develop a consistent offer on the mobile channel", says Fnac's Lionel Jarlan, who heads the project.
The new product, "Fnac mobile avec Orange," will be exclusively available in 67 of Fnac's 69 outlets in France and via Fnac.com. Subscription to the phone service ranges from ?44 ($56) to ?84 a month ($107).
Subscribers to the new product can tap directly into the Fnac portal, where a range of specialized services are available. Technology for the service is provided by French company Mobivillage.
"This move was essential for us to be able to develop a consistent offer on the mobile channel", says Fnac's Lionel Jarlan, who heads the project.
In addition, make sure to read these articles:
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- Cellular Phone Features and Accessories
- Fnac hits peak in Switzerland
- Crémel Leaves FNAC
- Fnac To Extend Brand Into Mobile Biz
- Fnacmusic Set To Launch In France
- Fnac embarking on rapid expansion
- FNAC sets French retail pace
- France's Fnac Continues Expansion
- Fnac To Pursue Expansion
- French Online Retailers Join The No-DRM Front
- France's Fnacmusic.com Stumbles On...
- Fnac Expands
- Fnac slows the pace
Related Topics
In addition, make sure to read these articles:
- French Dispute Grows Over Madonna Exclusive
- What Technology Do You Need for Your In-House Call Center?
- Cellular Phone Features and Accessories
- Fnac hits peak in Switzerland
- Crémel Leaves FNAC
- Fnac To Extend Brand Into Mobile Biz
- Fnacmusic Set To Launch In France
- Fnac embarking on rapid expansion
- FNAC sets French retail pace
- France's Fnac Continues Expansion
- Fnac To Pursue Expansion
- French Online Retailers Join The No-DRM Front
- France's Fnacmusic.com Stumbles On Interoperability
- Fnac Expands
- Fnac slows the pace
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