U.K. Web Firm PlayLouder To Launch Music-Centered ISP
By Lars Brandle, London; Brian Garrity, N.Y.
Publication: Billboard Bulletin
Date: Tuesday, October 28 2003
Publication: Billboard Bulletin
Date: Tuesday, October 28 2003
U.K. online music firm PlayLouder is launching a broadband music Internet service provider. Set for commercial launch in the first quarter of 2004, the PlayLouder MSP (Music Service Provider) venture will provide a broadband Internet connection bundled with high-quality music services. It will carry
a monthly subscription fee of about £30 ($50).
European indie labels Beggars Group, XL Recordings, V2 Music, PIAS Recordings and Ninja Tune are among those that have agreed to license content for the service. Discussions are ongoing with the majors, according to PlayLouder. Licensing arrangements have been secured with U.K. collection bodies the Mechanical-Copyright Protection Society and Performing Right Society.
The network will be configured to optimize music and file-sharing. Other features will include exclusive music news, information and offers, as well as radio streaming, Webcasts and a video jukebox. Technical trials for the service begin Saturday.
The move marks a new marketing twist by a digital music operation to gain exposure amid competing services. While access to digital music is one of the factors driving consumers to sign up for high-speed Internet connections, music services don't typically double as ISPs. In general, the trend is going the other way: ISPs are using digital music--and distribution deals with music offerings like Rhapsody--to help sell their services. Some ISPs are even considering developing their own digital music services.
European indie labels Beggars Group, XL Recordings, V2 Music, PIAS Recordings and Ninja Tune are among those that have agreed to license content for the service. Discussions are ongoing with the majors, according to PlayLouder. Licensing arrangements have been secured with U.K. collection bodies the Mechanical-Copyright Protection Society and Performing Right Society.
The network will be configured to optimize music and file-sharing. Other features will include exclusive music news, information and offers, as well as radio streaming, Webcasts and a video jukebox. Technical trials for the service begin Saturday.
The move marks a new marketing twist by a digital music operation to gain exposure amid competing services. While access to digital music is one of the factors driving consumers to sign up for high-speed Internet connections, music services don't typically double as ISPs. In general, the trend is going the other way: ISPs are using digital music--and distribution deals with music offerings like Rhapsody--to help sell their services. Some ISPs are even considering developing their own digital music services.
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