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Brazin Sells U.K. Biz

By Christie Eliezer, Melbourne
Publication: Billboard Bulletin
Date: Friday, September 26 2003
Australian retailer Brazin has sold its Sanity Entertainment U.K. stores to London investment firm Primemist for $8.14 million. Cash from the sale of the 118 U.K. stores will be funneled back into Brazin's Australian operations.

Asked if the stores will continue to

operate in the short term, a Sanity insider in London comments, "It's business as usual."

Brazin first stated its intention to pull Sanity from the U.K. in July. Sanity took a foothold in the territory in October 2001, when it bought 77 Our Price outlets from Virgin Entertainment Group (VEG). In 2002, Brazin acquired 41 more VEG stores. The acquisitions were made for the nominal sum of £3 ($5).

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