AOL Kicks Off Retail Promo For 'First Listen' Franchise
In an effort to generate greater consumer interest in its Internet service, America Online is plugging its "First Listen" franchise and other entertainment offerings in 6,000 retail locations, including Circuit City, Blockbuster, CompUSA, and Gateway stores.
The eight-week
promotional campaign comes as AOL faces slowing subscriber growth for its dial-up Internet service and struggles to attract consumers to its broadband service.
The initiative, "Look, Listen & Play," showcases the AOL premiere programs First Look, First Listen, First View, and First Play. The First franchise enables AOL members to preview upcoming albums and singles, movies, music videos, and video games; the exclusive content appears on AOL 48 hours before it is available anywhere else.
Stores participating in Look, Listen & Play carry merchandising displays with entertainment photos, descriptions of the programs, and free AOL sign-up discs with 1,045 trial hours. In addition, a video reel explaining AOL's programming is shown on monitors throughout the stores.
The eight-week
The initiative, "Look, Listen & Play," showcases the AOL premiere programs First Look, First Listen, First View, and First Play. The First franchise enables AOL members to preview upcoming albums and singles, movies, music videos, and video games; the exclusive content appears on AOL 48 hours before it is available anywhere else.
Stores participating in Look, Listen & Play carry merchandising displays with entertainment photos, descriptions of the programs, and free AOL sign-up discs with 1,045 trial hours. In addition, a video reel explaining AOL's programming is shown on monitors throughout the stores.
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America Online, known for flooding the market with its tryout disks, is ......
Partnership in place with GameZnFlix.
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AOL Time Warner yesterday reiterated its 2002 financial forecasts but said its America Online unit will not return to earnings growth until 2004.
This issue, Billboard introduces a new feature that reflects a major form of online exposure for current music.
America Online has acquired MusicNow, a digital music subscription company based in Chicago, from Circuit City.
Bulletin's weekly Hits Of The Web feature has now added AOL Music's top audio and video streams.
America Online is tying in with Norelco, Circuit City and Sonicare, and leveraging some of its Time Warner sibling properties for a holiday push.
America Online has adapted elements from its popular First Listen program to create a movie marketing device called First View, the first initiative coming from ......
AOL Music has bowed a service, "First Listen," that gives users streaming access to new songs from participating artists before they are played at radio.
AOL Music has named Blair Schooff to the newly created position of executive director of music for Europe.
In a continuing effort to hook its users on multimedia content that plays especially well over broadband, America Online is piggybacking some of its multimedia ......
Midem, the world's leading international music market, said its inaugural MidemNet Innovation Award went to America Online's AOL Music's First Listen program.
America Online said Thursday that it has purchased electronics retailer Circuit City's MusicNow asset for an undisclosed amount, giving the Time Warner unit a service ......
America Online's "First Listen" program will today offer exclusive premieres of material from Missy Elliott and the late Aaliyah.
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