EMI Expands Distribution Functions Under New EMM

The restructuring of EMI Music Distribution is complete, and as expected, the L.A.-based company has a new name, EMI Music Marketing (EMM), and a new senior staff line-up (Bulletin, March 8).

Under the leadership of Phil Quartararo, executive VP of EMI Recorded Music North America, EMM has been restructured to develop new revenue streams, work more efficiently with EMI's label marketing functions, and serve key market segments in traditional retail and non-traditional channels. As for physical distribution, that function now reports to Ivan Gavin, COO of EMI Recorded Music North America.

Moving beyond EMD's traditional distribution functions, EMM will target specialty markets such as sports and lifestyle, as well as focusing on licensing for soundtracks and synchronization. EMM will also handle the company's sales, catalog development, and special-markets efforts. In addition, EMM will have a unit focusing on developing DVDs for EMI artists.

Reporting to Quartararo are EMM senior VP of sales and catalog marketing Ronn Werre, formerly senior VP of sales at EMD, and senior VP of strategic marketing Cynthia Sexton, who previously had the same title at Virgin. Sexton will oversee film licensing, soundtracks, and film, TV, and radio synchronization, working with all of EMI's North American labels.

Also, Jay Krugman, formerly senior VP of catalog development, takes the new post of senior VP of DVD product development, and Lynne Leger, formerly VP of retail marketing, becomes VP of a new consumer research group. Eli Okun remains president, EMI Special Markets; Mike Mooney remains executive VP/CFO, and David Miller remains VP, commercial services. All report to Quartararo.