Wal-Mart To Bow Monthly Artist Promotion
Look for Wal-Mart to launch an Artist of the Month program in February. The campaign will kick off with 3 Doors Down's album "Seventeen Days," due Feb. 8 on Republic/Universal.
Although elements of the campaign are still under wraps, the new feature will include concerts
that will air on Wal-Mart TV Network, the merchant's in-house channel. The 3 Doors Down marketing plan also includes placement of the album throughout the store, instead of just in the music section.
Although elements of the campaign are still under wraps, the new feature will include concerts
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3 Doors Down ......
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- Walt Disney Records is Pumpin' Up the Party with the Hannah Montana Soundtrack - in Stores October 24, 2006.
- Hollywood Records & Music Choice Team up to Present the Multi-Platinum Recording Artist & Actress HILARY DUFF as the Music Choice 'Artist of the Month' in May.
- Beyonce Featured 'Artist of the Month' in October on the Multi-Platform Music Choice Network.
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