Sony Music Buys Run Tones, Creates Wireless Division
Sony Music Entertainment has acquired New York-based wireless entertainment company Run Tones Inc. The major is using the purchase to launch a division specifically focused on content and services for mobile phones and other devices. Financial terms were not disclosed.
The
new Mobile Products Group will be part of the Sony Music tech division, which has been renamed Sony Music Digital Services (SMDS). The Mobile Products Group will be responsible for the expansion of Sony Music's global wireless efforts, which currently include ringtones and album previews; this includes overseeing the Run Tones brand and business.
Run Tones currently operates ringtone service
RUNtones and personal photo service RUNpics. The company also offers a range of business-to-business services. Its customers and partners include Warner Music Group, Sony Pictures Digital Entertainment, Adobe, AT&T Wireless, Ericsson, and Nokia.
The Mobile Products Group will be led by Run Tones principals J.J. Rosen and Tim Nilson, both former executives of defunct e-commerce music company N2K. Rosen has been named VP of Mobile Products Group and SMDS, in addition to continuing as CEO of Run Tones. He reports to Thomas Gewecke, senior VP of SMDS. Nilson has added the title of VP of mobile technology for SMDS and remains chief technology officer of Run Tones. He reports to Phil Wiser, CTO of Sony Music Entertainment. Both are based in New York.
The
Run Tones currently operates ringtone service
RUNtones and personal photo service RUNpics. The company also offers a range of business-to-business services. Its customers and partners include Warner Music Group, Sony Pictures Digital Entertainment, Adobe, AT&T Wireless, Ericsson, and Nokia.
The Mobile Products Group will be led by Run Tones principals J.J. Rosen and Tim Nilson, both former executives of defunct e-commerce music company N2K. Rosen has been named VP of Mobile Products Group and SMDS, in addition to continuing as CEO of Run Tones. He reports to Thomas Gewecke, senior VP of SMDS. Nilson has added the title of VP of mobile technology for SMDS and remains chief technology officer of Run Tones. He reports to Phil Wiser, CTO of Sony Music Entertainment. Both are based in New York.
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