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MP3.com, Virgin Start U.K. Promo

By:Lars Brandle, London
Publication: Billboard Bulletin
Date: Thursday, November 7 2002
MP3.com in the U.K. is launching a promotion in which nine exclusive preview tracks from Virgin Records U.K. will be e-mailed to 800,000 users of the uk.mp3.com site. The e-mails will include a link to an e-commerce site where fans can purchase the product. Acts involved in the promotion, which runs through January, include Blue, the Music, Richard Ashcroft, Turin Brakes, and Simian.

Danny Van Emden, director of new media at Virgin, says MP3.com's "extensive database is a great way to bring new content to music fans."

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