Apple iPod To Hit Target
Apple Computer is planning to sell its iPod digital music players in Target stores, a source familiar with the company tells Bulletin. The move is seen as a strategic effort to distribute the MP3 devices "further down the food chain" during the holidays.
Apple and Target
have not announced the deal; company representatives were unavailable for comment.
"Target is probably perceived as the best discount retailer," says the source. "You've got 1,100 stores as your audience."
The latest 10GB iPod model can store up to 2,000 MP3 music files--twice the capacity of the original iPod. The $499 device features a free software upgrade that allows users to manage personal information, photos, and videos.
Investment bank Needham & Co. has projected that Apple will sell 500,000 iPods during the fourth quarter. The company currently sells the devices at its own retail stores and Web site, as well as at affiliated retailers that include CompUSA and Best Buy.
Apple and Target
"Target is probably perceived as the best discount retailer," says the source. "You've got 1,100 stores as your audience."
The latest 10GB iPod model can store up to 2,000 MP3 music files--twice the capacity of the original iPod. The $499 device features a free software upgrade that allows users to manage personal information, photos, and videos.
Investment bank Needham & Co. has projected that Apple will sell 500,000 iPods during the fourth quarter. The company currently sells the devices at its own retail stores and Web site, as well as at affiliated retailers that include CompUSA and Best Buy.
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