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MTV Making E-Commerce Push Via VMA Promotion

By:Brian Garrity, N.Y.
Publication: Billboard Bulletin
Date: Monday, August 5 2002
MTV is looking to refocus its e-commerce efforts with a promotion to mark the new date of the 2002 Video Music Awards (VMA). The show was moved up from its traditional September date to Aug. 29 out of respect for the anniversary of the Sept. 11 terrorist attacks. Under the promotion, consumers can buy CDs from all of this year's award nominees for $8.29 at shop.mtv.com. The promotion will conclude the day of the awards.

The offer includes the latest albums from Eminem, Nelly, and Britney Spears.

MTV has scaled back promotion of e-commerce since the folding last year of its stand-alone Internet operation MTVi (Bulletin, Oct. 30, 2001).

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