Interscope Rushes Eminem Release
The release date of Aftermath/Interscope's "The Eminem Show," the eagerly awaited followup to "The Marshall Mathers LP," has been moved up one week to May 28 to minimize the loss of sales to bootlegged copies. Interscope, Universal Music & Video Distribution (UMVD), and retailers are scrambling to
accommodate the shift. One merchant says, "It will cost me a ton" to change the print advertising, redo commercials, and rearrange midnight sales.
UMVD president Jim Urie, says, "Interscope went to superhuman lengths to keep this release secure. They did things far beyond what any label has done and it is a shame that it was circumvented."
UMVD president Jim Urie, says, "Interscope went to superhuman lengths to keep this release secure. They did things far beyond what any label has done and it is a shame that it was circumvented."
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