AOL, Tonos Forge Ties
America Online and musicians' network Tonos Entertainment will today announce a wide-ranging strategic marketing agreement.
Under the deal, AOL, which has 34 million members, will promote Tonos on its music site. Tonos, meanwhile, will develop exclusive promotions
for AOL; the first of these, the Michael Jackson Songwriting Contest, begins today. The winner will write a song with Jackson and Tonos co-founders David Foster and Carole Bayer Sager, and Jackson will record the track. Runners-up in the contest will receive memberships to the tonosPRO service, which provides musicians with exposure to label and radio executives and other industry figures seeking new talent.
Under the deal, AOL, which has 34 million members, will promote Tonos on its music site. Tonos, meanwhile, will develop exclusive promotions
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