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SunnComm, Microsoft Link For P2P DRM System

By Brian Garrity, N.Y.
Publication: Billboard Bulletin
Date: Thursday, April 18 2002
SunnComm Inc., a developer of secure CD products, is teaming with Microsoft on a copy-protection technology that allows for peer-to-peer file-sharing of DRM-wrapped content.

Sunncomm is developing a feature known as "PromoPlay" that allows consumers to rip DRM-wrapped

tracks from secure CDs and
e-mail them to friends. The recipient of the track can listen to it for a specified number of either plays or days, as determined by the content owner. To allow a user to listen to a ripped media file, the Windows DRM first checks if the computer is licensed for playback; those who do not have a valid license are directed to a registration page.

SunnComm hopes to launch PromoPlay next quarter but has not announced content partners.

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