- SPECIAL REPORT / MARKET RESEARCHResearching The Researchers They've probably already told...
They've probably already told you what's happening to your business - but what's happening to theirs? David McNickel probes market researchers on the evolution of ......
- EMI Confirms 'Approach' By Warner Music
The on-off romance between EMI and Warner Music Group has flickered back into life, with the London-based major label confirming today (Feb. 20) that it ......
- Research and Markets: Heinz's Sale of the Linda McCartney Meat Free Food Range, Nestle...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46637) has announced the addition of Food Industry Update: Monthly Market Digest - June 2006 - Corporate Trends and ......
- Pause on This
Over the past year or so, as the digital video recorder moved beyond early adopters and into the mainstream, a crescendo of voices has been ......
- Opinion: Pause on This
Over the past year or so, as the digital video recorder moved beyond early adopters and into the mainstream, a crescendo of voices has been ......
- Letter To The Editor;BRANDcynic
I read with interest your article in the June 2003 issue called "BRANDchild" describing the outputs of Millward Brown. It has left me asking more ......
- Leading EdgeThe Value Of Advertising;
According to market research company Millward Brown, 88% of ad campaigns do not pay for themselves in the short term. However, Millward Brown analysis shows ......
- Still The Lucky Country?
If you believe marketing encompasses capitalising on others' misfortunes this one's a good news story. Following on from last month's report on how New Zealand ......
- Top of Mind: Find the 'Seabiscuit' in Your Portfolio
I participated in a brand review recently where the incoming brand team was explaining its dilemma. It was an all too familiar picture. We were ......
- Study: DVR-Users Still Have Ad Recall
A study by marketing research company Millward Brown, with cooperation from the Big Four broadcast networks, has found there is no difference in advertising recall ......
- EDITORIAL Young Heroes
"There was a time when heroes were heroes and brands were brands. But they have now merged." This from brand specialist and author Martin Lindstrom ......
- IQ News: Insider: Live To Learn
When it comes to Rex Briggs, one could make the case that his career is in learning, not online marketing research. At 27, Briggs is ......
- Google Targets B-to-B Advertisers
Having succeeded in siphoning ad spending from consumer publications, Google is training its sights on trade publishers. The Mountain View, Calif., company undertook a study ......
- LEADING EDGE; Did You Just Say Something?
Husbands and wives have been cursing each other's selective memories since Adam was a nipper. Now, a study by worldwide consumer research group Millward Brown ......
- Daytime is prime time
HEADNOTE * Workers Online Affluent, top-level professionals-especially those who've been online for seven or more years-are the biggest users of the Internet at work. But ......